Name ID of first-and-second tier Democratic candidates is already pretty high

Are former VP Joe Biden and Vermont Independent Senator Bernie Sanders only leading the race due to high name ID? A new Morning Consult poll suggests that the lower-ranked candidates have already developed decent name ID.


About a quarter of Iowa voters didn’t know enough about Sanders to rate him in the Summer of 2015.

This suggests name ID is being developed rapidly during the 2020 campaign, unlike Sanders’s long slog in 2016 to achieve high name recognition.

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